2nd Annual CLIF® Bar Campaign Pledges $100,000 to Protect the Places We Play
Monday, July 23, 2012
CLIF® Bar’s Meet the Moment program today invites outdoor enthusiasts to inspire and be inspired, empowering them to Protect the Places We Play by sharing their photos and stories of outdoor adventure at www.MeettheMoment.com. Through user interaction with the site, CLIF Bar will donate up to $100,000 to five nonprofits dedicated to preserving the outdoors.
Each time a moment is posted, adventurers will have the opportunity to select the nonprofit that resonates most, choosing to direct a $5 donation to the Access Fund, International Mountain Bicycling Association, Leave No Trace, Surfrider Foundation or Winter Wildlands Alliance. Then, for each Moment shared on the site using Facebook, Twitter, Google+ or Pinterest, an additional $1 will be donated to the designated nonprofit. Facebook “Likes” will also generate a $1 donation.
The Meet the Moment grand prize winner, who will be selected from the Top 25 shared and “Liked” Moments as of October 31, will have $10,000 donated in their name to the Meet the Moment beneficiary of their choice. In addition, the winner will receive a year’s supply of CLIF Bars.
How to Post a Moment
Upload your Moment at www.MeettheMoment.com. Your Moment should include a photo and caption describing it. Once submitted, the Moment will be posted to an interactive photo gallery where people will be able to learn the stories behind them, with the goal of inspiring more outdoor adventures.